Davido Makes Top Three In The 2017 African Social Media Power Report
The African Social Media Power Report: Top 50 Footballers and Entertainers which is compiled by Lagos-based sports communication company, CampsBay Media, was released yesterday with rapper Akon, Egyptian striker Mohamed Salah and Nigerian singer Davido, as the three most followed Africans on the social media channels Instagram, Facebook and Twitter.
The Power 50 which weighs the social media influence of African pop culture stars and football personalities, has a combined following of almost 400million, a number that is more than half of the population of Europe and twice the population of Nigeria, Africa’s most populated country.
“In a world where social media continues to play a big role, the influence of African entertainers and footballers, the crème of popular culture on our continent, continues to fascinate and that is why we have compiled this list,” said Lolade Adewuyi, chief strategist at CampsBay Media.
“We have tried as much as possible to gather the top African pop and sport stars into the list in order to show their influence across the three key social media platforms of Instagram, Facebook and Twitter. We hope that the Power Report will be an annual ranking to gauge their growing impact as well as enable market planners and researchers to see the possibilities inherent in their influence.”
On the African Social Media Power Report: Top 50 are 13 actors/actresses, 14 singers, nine rappers, eight footballers, four comedians and two music producers/DJs.
The report also includes a list of the top 50 African footballers and top 50 African entertainers on the three social media platforms in the full report that can be downloaded here.